BEST WESTERN PLUS International has signed on as a 2012 co-presenting sponsor of the Earth Day Network (EDN), which works with more than 22,000 partners in 192 countries to “broaden, diversify and mobilize the environmental movement.”
BEST WESTERN PLUS will be designated as “global hospitality sponsor,” and receive category exclusivity and brand exposure in a variety of communication vehicles, social media channels and events. Most of the focus will be on capitalizing on Earth Day 2012 (April 22), but there will also be ongoing events throughout the year.
Stay tuned for more information on this partnership. The BEST WESTERN PLUS Chemainus Inn is a top rated GREEN KEY hotel.
